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#recycledselfie photos and videos on Instagram
Medias attached with hashtag: #recycledselfie on Instagram
Owning your own business has its ups and downs. The ups far outweigh the downs, but there's a set of rules I like to remind myself of and I wanted to share a few here because I know there are tons of like-minded business people out there. 1. Always know your audience. Know when to be who, and when to say what, while also remaining authentic to yourself. This is easier said than done. It takes time. You have to know yourself through and through in order to wear different hats at different times. 2. Rolling off of #1, stay true to yourself. Know the WHY behind your business, even if it changes a bit, never forget where you came from and forget what you're doing this for. Don't sell yourself out. 3. Some people will hate me for this, but IMAGE IS EVERYTHING. I know, I know, in the real world it's not. It's bullshit that people get judged on how they look but let's face it, the most successful people know they need to look the part in order to earn the part. 90% of the time I am a casual mess at work, but when I have a new client, or I am going OUT somewhere I may potentially meet new clients or people, I am ALL THE WAY ON. I know some people will argue this point, but I know it's crucial, especially in businesses where you're face to face with clients on a day to day basis and you need to look professional. 4. Stick to your guns. Giving out friend and family discounts here and there is okay, but when you start thinking everyone is your friend and everyone wants a discount, you will start to lose, big time.